CREATIVE MARKETING FOR A SMART SALE
The Art of Meeting Your Highest Expectation
When it comes to marketing your home…
WE’VE THOUGHT OF EVERYTHING
Cathy will come tour your home and listen to your needs and expectations. She will provide you with a detailed market analysis that includes comparable home values and factors that could affect your sale. Cathy will help you assess the unique attributes of your property and create custom marketing tools that convey those features and appeal to your target buyers. With her creative staff, Cathy will generate a unique sales flier, web page, eblast template, print and digital advertising, social media marketing and direct mail using custom images of your home. Cathy will then set out to sell your home by communicating with key realtors, buyers, neighbors and other resources to ensure a successful sale.
MAKING YOUR LISTING MEMORABLE
Getting To Know You
We start the listing process by touring your home and getting to know you, your property and your real estate goals. You’ll receive honest answers and comprehensive market data to help you make informed decisions.
Strategic Sales Plan
We will provide valuable information pertaining to the value of your property, starting with a Competitive Market Analysis. Drawing upon decades of experience appealing to this area’s various local markets, we will develop an action plan that includes recommendations for preparing and staging your home, marketing and showing your home, and successfully selling your home.
Prominent Online Presence
We will put our award-wining marketing team to work to ensure your home is viewed by the right people at the right times. We will showcase your home on our website with custom photography that conveys the unique attributes of your property. We will list your home on all major online portals, including the MLS, Zillow, Trulia and Realtor.com. Your home will also be featured on social media platforms, where information can be highlighted and shared. The point is to drive qualified leads and inquiries resulting in a high sale for you.
Showing Your Home
We will make sure your home is seen by the brokerage community soon after it is listed. We will either help you stage your home or provide professional staging services to showcase your home and help buyers envision the full potential of their real estate investment.
Crossing The Finish Line
Throughout your transaction, we’ll stay in touch with the vendors who are important to the closing and settlement of your sale. We provide ongoing communication with real estate agents, lenders, title officers and anyone else who plays a vital role. Then, after the sale, we stay in touch and make sure all the details are handled and you’re happy in your new home. We can help arrange for moving, property management and cleaning services, rental resources, schools and recreation, dining and shopping, and anything else you might need to settle into your new lifestyle.
Find Your Home Value
Custom report includes accurate and up to date information
Prepare Your Home To Sell
Price it Right From The Start
You have just one opportunity to rollout your home to the local real estate community, neighbors and interested parties. Allow Cathy to help you put your best foot forward. Together, we can create a pricing strategy that generates interest by prospective buyers and their realtors, without leaving money on the table.
Clean, Declutter & Depersonalize
When it comes to your home, less is more. Remove knickknacks and excess furniture. Take down family photos, religious items and political posters so prospective buyers can envision their family in the house. You may also want to hire a cleaning service to do a deep clean. Remove doggy dishes, kitty litter box, toys and all clues of pets.
Enhance Your Home Appeal
New fixtures, a fresh coat of paint, updating landscaping are all fairly easy and affordable ways to give your home a makeover so that it looks up to current market conditions. If you have odd spaces with no obvious role, give them one. For example, an odd alcove off the kitchen could be staged as an office or pantry.
Make It Simple & Easy to Show
The more flexible you are about visits, the more people will be able to see your home. Be ready for visitors early in the morning, at night and on weekends, with little notice. Also, try to leave when the house is shown so would-be buyers feel comfortable and free to move around without offending you.